6 Ways To Persuade Your Market To Buy

In an ideal world you have created a business that uniquely solves a customers problems and you’re the only one out there providing a solution. The customer also happens to have a ton of disposable income and has no hesitations about trying out your new business… Sounds perfect right? Unfortunately, even with an excellent product […]

10 Tips for Creating Effective Market Research Surveys

Market Research is an integral part of a Simple StartUp since we use the information gathered about our target market to inform the growth of our businesses. To quickly summarize Market Research, it is the collection of information and data from our current and potential customers, to allow for informed decision making within a business. […]

Why Should We Aim For A Zero-Dollar StartUp

But you need money to make money? Right? Is it possible to start a business for nothing, or at least very cheaply? A reason that many people hesitate at starting a business is the belief that they need a large reserve of money to get started. They need cash to fund all of the equipment, […]

GUEST POST: Creating Passive Income Through Teachers Pay Teachers

As a lifelong educator (at least thus far — six years teaching eighth grade English and eight years as an elementary librarian), I’ve had many side hustles to make a little extra money when I felt the need: everything from babysitting to bartending, delivering pizzas, and even detailing cars. I’ve also taken on more traditional […]

Avoiding Conflict With a Founder’s Agreement

Hands up if you have had a relationship in your life disintegrate due to a conflict over money! It could be with parents, friends, neighbors, siblings, extended family, or maybe a business partner. I know I can hold up my hand for several relationships where friends borrowed money and never paid back. When a relationship […]

How Does Affiliate Marketing Work?

In a nutshell, affiliate marketing is when you advertise someone else’s product or service, and provide a link or code for your audience to use when they make a purchase. The business you are advertising for then allocates a percentage of the sale price to you as a reward for finding them a new customer. […]

Learn Budgeting Through Business

I can and have talked about the direct and indirect benefits of starting a business and learning about entrepreneurship (see many, many past blog articles). There are tons of applications to businesses in the “real-world” outside of school as well as to our personal lives. The one I want to focus on today however is […]

Build It And They Will (NOT) Come

Entrepreneurs can fall into the trap of ‘build it and the customers will come’. How many times have you had an idea and thought “wow that’s a great idea. People will love it!” only for your best friend to say “no one is going to buy that”? We love to see the positives in the […]

Where Are Your Superfans?

So where do you find these elusive superfans? I know we could all use them for our own businesses or even as a teacher. The positive public image that spreads like wildfire from 100 superfans would take thousands of dollars to match in paid advertising, and it still wouldn’t have the same conversion rate. Superfans […]

The ROI of Entrepreneurship Education

The heading I wanted to put is “Why is Entrepreneurship not taught to every high school student as a core subject?” but then I checked myself, and asked, ‘what are the benefits of each subject to students after they graduate?’ and ‘which subjects offer the most return on the time invested for students during high […]