A month ago I started asking for topics or questions you’d like to hear more about and this question came in from Lila: “How to do marketing and get the word out to more customers?” It’s a wonderful question and one that goes through every entrepreneur’s mind at some point. In my case, it is […]


I’ve been having a lot of fun this week with a project that I’m running for ChooseFI International Foundation. If you didn’t know, I am a co-lead personal finance curriculum writer for them, and I was part of the team that created the PreK-12 Personal Finance Curriculum that is now offered on our site for free. One of […]

Give Your Customers What They Want

One of the core pillars to doing a simple startup is to find the MVP or minimum viable product version of your business, make it happen for as close to free as possible, and then add in new things or changes based on customer feedback. Today I want to talk about giving your customers what […]

Case Study: Virtual Gaming Tournaments from The Millionaire’s Club

When I was thinking about the topic I wanted to cover today, there were so many different things popping up, but I kept coming back to a really exciting business the Millionaire’s Club in my school is doing. For context, the Millionaire’s Club is a club that you can start in any school and the […]

Have You Started Your IRA Yet?

If you haven’t done so yet, start your IRA right now! I almost feel like this article is complete. That’s it. Start it now! I’ll go into a little more detail though just to make sure we are clear on why. An IRA is an Individual Retirement Account which is a special type of “tax-advantaged” […]

How to Plan for Taxes for Your Business

Disclaimer: The Simple StartUp and it’s employees do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only. It is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting professionals before engaging in […]

How to Use The Simple StartUp as a Fundraiser

I’m sure at some point in your life, maybe even right now, you are trying to raise funds for a cause or organization that you are passionate about or a part of. It’s typically one of the least liked parts of being in a club, on a team, or a member of an organization. Asking […]

How To Track Cashflow For Your Business

In this video Rob walks through how you should set up your financial tracking for your business. Make sure you are tracking all money coming in and then all money going out for your business. This will give you a clear picture of how much money your business has, where you are spending your money, […]

My Business is Profitable!… Now What?

“Now that my business is profitable, what is the best way to reinvest the profits for growth?” I put that question out into social media world last week to see what would come back. It’s a common problem faced by entrepreneurs, and I am no different. While it’s a wonderful problem to have, we can […]

Small Business Series – Jewelry By Marina

Welcome to the 5th video in the Small Business Series! Check out the other stories In this video, Simple StartUp Challenge alumni, Marina, joins Rob to talk about her handmade jewelry business, Jewelry by Marina. They discuss how she got started, what goes into a jewelry making business, how she stands out from her competitors, […]