Business Bulletin

I can and have talked about the direct and indirect benefits of starting a business and learning about entrepreneurship (see many, many past blog articles). There are tons of applications to businesses in the “real-world” outside of school as well as to our personal lives. The one I want to

Entrepreneurs can fall into the trap of ‘build it and the customers will come’. How many times have you had an idea and thought “wow that’s a great idea. People will love it!” only for your best friend to say “no one is going to buy that”? We love to

So where do you find these elusive superfans? I know we could all use them for our own businesses or even as a teacher. The positive public image that spreads like wildfire from 100 superfans would take thousands of dollars to match in paid advertising, and it still wouldn’t have

The heading I wanted to put is “Why is Entrepreneurship not taught to every high school student as a core subject?” but then I checked myself, and asked, ‘what are the benefits of each subject to students after they graduate?’ and ‘which subjects offer the most return on the time

I was first introduced to the word ‘psychographics’ in the book This is Marketing by Seth Godin. Up until that point, I only knew the word demographics as a way to determine the ‘who’ for your business. I ask my students to describe to me what their target market avatar

To many of our students, the response above makes perfect sense. If I target everyone, that is a really big group. So if only a small percentage of that buys from me, I’ll still make money and my business will be successful. I get it, but it turns out that

The options were: School, Sports, Social Life. I bought into the logic then, but how does it compare to our students now? School. Sports. Social Life. If only life could be categorized so easily! When I was in college I chose Sports and School as my main focuses, and I

To people like us and many others, the thought of releasing a product or service, that is in our minds, incomplete may seem like the worst thing imaginable. Many of our students feel the same way and we need to show them how to not let good be the enemy

If you’re reading this, chances are a little higher that you do compared to the general population, but how often to we lament the lack of creativity in our students? Or even worse, how often do they self-label as being “not-creative”? This can be fixed! I recently came across a