Psychographics vs Demographics
I was first introduced to the word ‘psychographics’ in the book This is Marketing by Seth Godin. Up until that point, I only knew the word demographics as a way to determine the ‘who’ for your business. I ask my students to describe to me what their target market avatar looks like, and then direct […]
Go Small, or Go Home
To many of our students, the response above makes perfect sense. If I target everyone, that is a really big group. So if only a small percentage of that buys from me, I’ll still make money and my business will be successful. I get it, but it turns out that by casting the net too […]
How To Help Your Students Create Balance in Their Lives
The options were: School, Sports, Social Life. I bought into the logic then, but how does it compare to our students now? School. Sports. Social Life. If only life could be categorized so easily! When I was in college I chose Sports and School as my main focuses, and I gave a great attempt at […]
Stick To The MVP For Your Business
To people like us and many others, the thought of releasing a product or service, that is in our minds, incomplete may seem like the worst thing imaginable. Many of our students feel the same way and we need to show them how to not let good be the enemy of great when starting out […]
“But I’m Not Creative”… Now What Do You Do?
If you’re reading this, chances are a little higher that you do compared to the general population, but how often to we lament the lack of creativity in our students? Or even worse, how often do they self-label as being “not-creative”? This can be fixed! I recently came across a TED Talk by Sir Ken […]
What’s Your Why?
Simon Sinek is probably the most well-known speaker to talk about “Why”. His book Start With Why is one of my favorite reads to date! The importance of your ‘Why’ for doing anything will dictate the results achieved in many cases. Without a strong enough reason for doing a task, we often lose interest in […]
Working With, Not Against, Your Administration
Running a Simple StartUp project in your school is really exciting and an amazing opportunity to students. BUT it can go against what the traditional model for education and school looks like to many people, including your administration. You may be asked to explain what a Simple StartUp project is, including things such as: aims […]
How to Teach Personal Finance Through Entrepreneurship
The vast majority of our schools in the US do not have a mandated, stand-alone personal finance requirement for graduation. AND if they do have a mandate of some form of personal finance education, it falls to CTE, Math, Social Studies, and Business teachers to meet that requirement. In this environment we need as many […]
Why You Should Find Mentors For Your Students
Across personal finance blogs and in the self-improvement world, one of the most common pieces of advice is to find a mentor. A recent Lifehack article identifies the reasons a mentor is a must have as: Mentors Coach Mentors Motivate Mentors Challenge Mentors Protect Mentors Advise Now you might be saying, as the teacher I […]
How To Use Local Businesses To Inspire Your Students
Examples, models, and steps are things we love to have when trying something new. The Simple StartUp workbook was created to meet the needs of teachers, parents, and enterprising youth who wanted to try something new, but needed a little guidance on how to do it. Your students are no different. If anything they might […]
